General information about focus groups

A focus group is a moderated, focused group discussion accompanied by a specially trained moderator. The discussion should allow the topic in question to be dealt with comprehensively. Participants in focus groups are expected to share their experiences, ideas, and observations about a selected subject. An important guiding function is the homogeneous composition of the group; for example with respect to their profession, educational background, socio-demographic criteria, etc. In the context of formative evaluations, this method can be used, for example, in order to developrealistic goals and solutions.

Required Resources
Focus group is a low-cost method that allows valuable insights to be gained in a short time.

Advantages
One advantage of focus groups is that the interaction of the participants allows central aspects to emerge more clearly and explicitly than would be the case in an interview. The emotional reactions of participants can be also observed.

Disadvantages
The moderator might constitute a disadvantage. By taking a central place in the focus group, he or she can exercise a strong influence on the proceedings and content of the discussion. Similarly, dominant participants can influence the discussion in and meanthat the other participants have little or no opportunity of expressing their opinion.